Your dedicated equipment sales rep for the Golden State
Your Pacific West Rep
28 years of industry experience specializing in arborist and underground utility equipment. A trusted expert in product application, dealer support, and territory management with a proven track record of building lasting relationships and driving sales across the Pacific West region.
Three premium product lines, each with applications tailored to California's market.
Urban canopy in LA, SF, and San Diego, hillside access, municipal tree programs
CPUC wildfire mitigation, utility ROW clearing, fuel reduction, drought tree removal
Wood chippers, stump grinders, and brush mowers for California's fire mitigation, tree care, and municipal landscaping markets
Dedicated Pacific West representation across Washington, Oregon, Idaho, and California.
Deep expertise in arborist and utility equipment application, dealer support, and territory management.
Socage spider lifts, Gyro-Trac forestry mulchers, and Jo Beau grounds care equipment — all available for California dealers.
California's CPUC wildfire mitigation mandates have created the largest vegetation management market in the country. Utilities including PG&E, SCE, and SDG&E are required to maintain aggressive vegetation clearance around powerlines, and the resulting contracts have transformed the state's equipment demand landscape. Gyro-Trac mulchers are essential for the fuel reduction, defensible space, and right-of-way clearing work that California's wildfire prevention programs require — particularly in the WUI zones of the Sierra Nevada foothills, Southern California mountains, and North Coast ranges where fire risk is highest. The scale of California's wildfire prevention investment means contractors with production-grade mulching equipment can build multi-year contract portfolios.
California's urban forestry market is equally massive. Los Angeles, San Francisco, San Diego, Sacramento, and the Bay Area have some of the nation's most extensive urban canopies and most active municipal tree programs. Socage spider lifts provide the compact access that California's urban arborists need for working in dense neighborhoods, hillside properties, and the tight-access commercial landscapes common throughout the state's cities. Drought-related tree mortality has created surge demand for removal work, particularly in inland and mountain communities where dead conifers threaten structures and infrastructure. Jo Beau grounds care equipment — wood chippers, stump grinders, and brush mowers — serves California contractors across the state's vast geography, from Bay Area urban tree care operations to Sierra timber debris processing to Southern California fire mitigation cleanup.
Connect with Dave Geiger to see Socage, Gyro-Trac, or Jo Beau equipment in action in your area.
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